When it comes to closing business, there's no substitute for actually being one-on-one with a real, live customer, This post explains how to prepare for, and execute, a perfect one-on-one, face-to ...

Creating a successful customer advisory board requires careful planning, customer-driven agendas and strong follow-up to drive meaningful results. The Gist Effective meeting timing.

In this case, connecting with your ideal customer and meeting their particular needs is more effortless. Your customer persona should represent the target market you're trying to reach.

Companies who host customer advisory boards (CABs) need to create extra value and incentive to get their customers to travel to their in-person meetings.

As companies resume in-person customer advisory board (CAB) meetings, it may have been a while since you’ve seen your CAB members face-to-face.A lot may have changed for their companies and even ...

Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, "how can we use new media to get closer to customers?" ...

Embracing these integrations not only streamlines processes but also demonstrates your commitment to meeting customer expectations in today's digital landscape. Conclusion. Creating an impactful ...

For a meeting attendee, that experience includes everything from the registration website, the airport arrival, and the meeting app, to the food service, lighting in the meeting room, and the line at ...

He says creating a truly holistic customer experience is the result of the painstaking integration of people, technology, design and business intelligence. “Each element plays a vital role in ...