"If Gerry got on something he didn't give it up and he kept going until there was a solution," said Wendy Ginsberg.

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Customer obsession doesn’t mean saying "yes" to every individual request. This early-stage approach is unsustainable, at best ...

It involves understanding the customer’s needs, preferences, and pain points at each stage to provide a seamless and satisfying experience that fosters loyalty and advocacy. For marketers ...

The report, based on a global survey of 49,300 respondents across 39 markets — including 2,000 in India — reveals that banks scoring in the top 20 per cent for customer advocacy grew revenues ...