Like many of the best car logos, the Tesla logo was originally conceived to look good on the front of vehicles, which it why it took the form of the badge. The company's change in ...

Korean Air revealed its new brand logo at a media event ... aligns with the global trend toward minimalism while maintaining Korean Air's heritage, the company added. The airline also unveiled ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

But as new research suggests, many minimalist logos aren't effective because they don't indicate what the company does. An effective logo hints at what product or service is being offered.