A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases ...

This skate brand offers clothing as hardcore ... of Sweden uses a skull in its logo that is a little bit playful, but also reminiscent of Mexican Day of the Dead icons. This brand, an amalgam ...

“We go after the cool kids ... Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from its clothes and pulled ...

The store belongs, improbably, to a mass-market clothing giant ... wife founding team of the Kate Spade and Jack Spade fashion brands. The Spades had cashed out of their business in 2006, and ...

I've always been proud that Harry's, the company I co-founded 11 years ago to rethink the men's shaving market, employs some of the best designers on the planet. Today, we've grown into the parent ...