Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Affiliate marketing is one of the most effective methods for online success, making innovative partnerships between ...

Growing Together, in partnership with the Nebraska Alumni Association, hosted an event in Norfolk on Thursday highlighting ...

Key strategies for 2025 and beyondBy Justin FreidThe healthcare marketing landscape is undergoing a profound transformation. The convergence of AI, personalisation and authentic storytelling is ...

GrowthX secures $12M in funding for its "service-as-software" platform that combines AI with human expertise to boost content marketing results by up to 300%.

Key Highlights 1. Generative AI is revolutionizing marketing with personalized ads, automated content, and enhanced customer ...

This is Part I of “Cap to Campaign,” a four-part series that highlights the advice from the ad industry to the next wave of ...

Successful product launches and a well-executed growth strategy need a clean, compliant and usable source of truth across ...

Cracking creative effectiveness has long felt like marketing’s greatest unsolved mystery – until now. Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the ‘meh ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

The “SPOBIS Sports Clubs Summit” presented by EHF Marketing in Hamburg was a huge success, with lessons from a variety of ...

Formally speaking, an AI agent is autonomous software that can perceive, reason and act. It combines the linguistic ...