The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

However, the best marketers must and do understand both the art and science of marketing and are able to bring forward foundational brand elements into communication with the consumer across every ...

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most ... in the digital age, one channel consistently earns that trust ...

channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty ...

The Maine State Chamber of Commerce led a virtual roundtable today regarding legislation looking to create a Maine Consumer ...

Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer ... The key is fluidity of the consumer journey across media channels. Cetaphil did an excellent ...