Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Single-channel customers differ in important ... in order to understand the effect of advertising (or any other marketing activity) on a consumer’s purchase, it is imperative to understand ...

AnalyticsIQ, a provider of predictive people-based data, today launched ChannelIQ providing actionable insight into consumer marketing channel preferences. ChannelIQ is a suite of data covering ...

To keep up, healthcare marketers should focus on implementing consumer ... with so many digital marketing tools and our ability to reach the right customer, on the right channel, at the right ...

SAN DIEGO--(BUSINESS WIRE)--Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer ... of ad and marketing channels. Additionally, merchants ...

This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands ...

Along with leveraging the SoundCommerce-Cordial partnership to better integrate marketing operations, Pacsun has been active in consumer-facing channels. It was an early adopter of TikTok and has ...

Opting Out of Marketing: More Power in Consumer's Hands In addition to tightening ... Consumers will no longer be confined to specific opt-out channels dictated by businesses.

Consumer Product Events, celebrates its second year with judges from the worlds of television production, advertising, fashion, infomercials, omni-channel marketing, licensing and inventions ...

This rising consumer confidence and improving technology—leading to the growth in less conventional marketing channels—present marketers with a prime opportunity to steal a march on their ...