Consumers no longer give their money to a singular retailer. Today’s consumer shops around and across various retailers to ...

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: ...

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...

Progressive Grocer speaks with Inmar Intelligence on how brands bridge the gap between digital influence and purchases using ...

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

Businesses must rethink their branding, marketing and customer engagement strategies to remain relevant today.

Performance marketing to acquire direct-to-consumer sales is equally bad and possibly worse. If you do the math correctly, you can see that selling consumer products for $2.49 each is a fool’s errand ...

Every marketing dollar spent should spark a call, but when they don't, it's time to reevaluate strategies. And, if an HVAC ...

Solid economic fundamentals, including strong employment and wage growth, buoyed retail sales last year and will support 2025’s consumer spending to some extent, but U.S. trade policy is ...

Direct-to-Consumer Branding: How to Grow a Business Direct-to-Consumer (DTC) is a term used to describe companies that market directly to consumers without intermediaries. The company sells directly ...

Social media marketing has transformed the way businesses can influence consumer behavior—from ... refined on SMM than on traditional marketing channels, companies can ensure they focus their ...