Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

AnalyticsIQ, a provider of predictive people-based data, today launched ChannelIQ providing actionable insight into consumer marketing channel preferences. ChannelIQ is a suite of data covering ...

SAN DIEGO--(BUSINESS WIRE)--Daasity, the comprehensive, customizable, and extensible ELT+ data solution built for omnichannel consumer ... of ad and marketing channels. Additionally, merchants ...

Single-channel customers differ in important ... in order to understand the effect of advertising (or any other marketing activity) on a consumer’s purchase, it is imperative to understand ...

This expansion and new addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands ...

Along with leveraging the SoundCommerce-Cordial partnership to better integrate marketing operations, Pacsun has been active in consumer-facing channels. It was an early adopter of TikTok and has ...

To keep up, healthcare marketers should focus on implementing consumer ... with so many digital marketing tools and our ability to reach the right customer, on the right channel, at the right ...

When people see the speed at which I've grown my direct-to-consumer coffee company over ... Here are the three marketing channels we rely on most, the unique opportunity each has given us for ...

Consumer Product Events, celebrates its second year with judges from the worlds of television production, advertising, fashion, infomercials, omni-channel marketing, licensing and inventions ...

Chris Capossela, who was previously responsible for marketing Microsoft's Office and productivity software products, was named senior vice president of the Consumer Channels Group. He will also ...