Examples of Comparative Advertising. When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's ...

Comparative advertising is a marketing strategy in which a company's product or service is presented as superior when compared to a competitor's.

Comparative advertising is believed to be a strategic marketing approach where a brand directly or indirectly compares its ...

As ever, marketers are fiercely competing for the most eye-catching promotions over the festive period and comparative advertising can be an effective way of doing this. So how far can retailers go if ...

A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains ...

A comparative advertisement can have an active merchandising effect for one entity but at the same time can create negative consumers' opinions in respect of its competitors. Thus, regulation of ...

Comparative advertising, when truthful and non-deceptive, is a source of important information to consumers and assists them in making rational purchase decisions.

As ever, marketers are fiercely competing for the most eye-catching promotions over the festive period and comparative advertising can be an effective way of doing this. So how far can retailers go if ...