Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In its advertisement, Patanjali had cautioned consumers against buying chyawanprash which possess 41 Ayurvedic herbs—a fact ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Ranjan Narula and Shakti Priyan Nair of RNA, Technology and IP Attorneys examine how Indian law and recent court rulings have ...

This is Detavio Samuels, and we're talking about examples of stereotyping teenagers in advertising. There are a lot of brands out there right now that tap into existing archetypes or stereotypes ...

The most credible advertising comes straight from the people we know and trust. More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and ...

Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency ...

Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims ...

Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs' National Advertising Division recommended that Coterie Baby Inc.

Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs' National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims ...