The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

Oracle counterclaimed, alleging that Rimini’s processes still infringed on Oracle’s copyrights and that Rimini had engaged in false advertising by making false comparative statements between ...

A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line ... making them irrelevant examples; Despite being stopped from ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space.

In comparative advertisement cases ... Lanham Act cases with a direct causal chain between the alleged false advertising and economic harm—unlike the particular example in the Wall & Associates ...

Energizer also asserted that Duracell’s comparative advertising campaign incorporated ... the Court held that the stickers were examples of the trademarks “being bandied about resulting ...

that are not necessary for defining the risk are included for example, a risk associated with a use or strength it contains unauthorized safety or benefit claims and/or comparative claims it is ...

The case is noteworthy because it is a “comparative advertising” case ... “damage”, the complained-of stickers being “examples of an owner’s trademarks being bandied about resulting ...