COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to ...

Colgate-Palmolive Company is behind the popular Colgate toothpaste. William Colgate started the Company as a small starch, soap, and candle business in New York City. More than 200 years later, ...

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they ...