Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Coke still leads, but Sprite has officially pushed Pepsi to the No. 4 soda spot in America, new rankings show.

The ’70s ad campaign was a hit ... Pepsi Zero, our 2025 take on the Pepsi Challenge. Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different.

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are ...

“Coke and Pepsi need to stop the deception and take ... of up to $2,500 for each violation of California’s false advertising and unfair competition laws. In response to a request for comment ...

In Egypt, sales of Coke have cratered this year ... an outcry forced Coca-Cola to cancel an ad campaign against the boycott. And across the Middle East, Pepsi's rapid growth evaporated after ...