Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Pepsi used to be Coke’s only real competition. But in 2025, it’s no longer even in the top three of America’s best-selling ...

Perhaps one of the most nostalgic ad campaigns stretching back to the 1970s, The Pepsi Challenge is still alive and well and coming to Cincinnati.

A dirty soda is a soda with add-ins. Just about anything is fair game, but the most popular additions are flavored syrups, ...

Five years ago this August, a handful of the best and brightest agents from CAA and WME stunned the town by abruptly leaving ...

PiLogic Inc., a pioneer in “exact AI” – mathematically precise, expert-guided artificial intelligence – announces the closing of a $4 million seed round to expand its ...

OK, so it's not that impressive to pick winners when the top two players in the Official World Golf Ranking win the first two ...

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting ...

This year, Sprite knocked Pepsi out of the top three spots on the list. Here's a look at the full data. Need a break? Play the USA TODAY Daily Crossword Puzzle. Regular Coke remained in the top ...

Many Americans already have strong opinions on the Coca-Cola vs. Pepsi debate, and now another soft drink has entered the ...

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