Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

Coke still leads, but Sprite has officially pushed Pepsi to the No. 4 soda spot in America, new rankings show.

That’s right. The most profound tectonic shift in recent American history may not have been the reelection of a convicted ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

“Coke and Pepsi need to stop the deception and take ... of up to $2,500 for each violation of California’s false advertising and unfair competition laws. In response to a request for comment ...

The ’70s ad campaign was a hit ... Pepsi Zero, our 2025 take on the Pepsi Challenge. Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different.