echoes of the cola wars reigniting are reverberating across the advertising and marketing industry. Take a look: The campaign’s tagline—"Pepsi Anytime"—is like a direct rebuttal to Coke’s ...

Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...

The ’70s ad campaign was a hit ... Pepsi Zero, our 2025 take on the Pepsi Challenge. Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste different.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It turns out 62% preferred Coke to Pepsi. And while 100% of drinkers ... Produced by Will Wei Follow BI VIDEO: On Facebook More from Advertising The "Pepsi Challenge" was a legendary marketing ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...