The most literal manifestation of Coke Zero's drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

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Coke Zero vs. Pepsi Zero: Both sodas want your drink ... people chose Pepsi over Coca-Cola in blind taste tests. The ’70s ad campaign was a hit, because who doesn’t love a good taste test?

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

with Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. The soda giant decided to launch the new flavor after noticing that sales of flavored beverages — like Vanilla Coke and Cherry Coke ...

While Coke Zero Sugar saw a sales bump by very clearly advertising that it doesn't contain sugar, many customers remain suspicious of Diet Coke's use of artificial ingredients. However ...