There are approximately 20,000 coffee shops in the U.S., producing over $10 billion in revenue. Design is integral to the success of a coffee shop. An aura of freshness should captivate the consumer.

About two-thirds of Americans drink at least one cup of coffee a day, with 2.7 cups being the average daily intake, according to Gallup. And coffee shops are the fastest-growing segment of the ...

The answer: good design. The intense customization is meant to make the Starbucks brand a little less brand-y. There was a time when Starbucks really was the coffee shop next door, but that was a ...

Robert Schneider has been researching and writing about the design of cafés and coffee shops for over ten years. He has authored three books on design-led/architectural cafes in cities around the ...