Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard-hitting breaking news, Nicolette brings ...

We went to Coke headquarters in Atlanta for a closer look at Coke Freestyle machines and how the beverage giant is using AI ...

It’s the Coca-Cola Freestyle machine, a fountain drink dispenser that allows customers to customize their favorite Coca-Cola drinks like never before. Earlier this year, Coca-Cola dropped five ...

The machine in question, dubbed the Coca-Cola Freestyle, debuted in 2009 and lets customers choose from more than 100 drinks and flavors—from the traditional Coke or Sprite to fringe faves like ...

The new trial follows Coca-Cola’s previous success in reducing its packaging footprint through dispensed and packageless solutions. In addition to the use of existing Freestyle® machines around ...

If that wasn’t impressive enough, Surge also calls a number of Burger King locations home as the drink lives on in Coca-Cola Freestyle machines. Despite these wins, the retail Surge cans have ...

Coca-Cola's Freestyle machine allowed it to collect treasure troves of real consumer data. Kraft Heinz aims to make a similar move in 2024, hoping it will aid its own innovation pipeline.