The Coachella Valley Firebirds merchandise store on El Paseo is closing at the end of the month as the team moves its merchandise focus to online sales and shops located at Acrisure Arena.

The Coachella Valley Firebirds team store, which has moved from El Paseo to Acrisure Arena, will reopen Saturday. The Firebirds store which is located in the outdoor beer garden area near the main ...

An upcoming team store will be located in the El Paseo ... The primary logo for the Coachella Valley Firebirds, the new AHL hockey franchise that will begin play in the Coachella Valley in October ...

The Coachella Valley Firebirds will not play in Palm ... Jerseys are now on sale at the team’s online store. The Firebirds said that more than 300 fans had purchased jerseys even before Monday ...

The team name was unveiled during a news conference Friday morning at the site of the Coachella Valley ... the Firebirds and their future Download the KESQ News Channel 3 app on Apple Store ...

Our very own Coachella Valley Firebirds mascot Fuego was spotted in ... team was a perfect fit for El Paseo Jewelers," jewelry store owner Raju Mehta said. Through the partnership, El Paseo ...