To leverage this opportunity, brands must embrace non-binary approaches while also considering the growing gap between youth culture trends and China’s official stance on masculinity. In the realm of ...

A woman live-streamer in China has topped the men’s clothing sales league on Douyin sparking a heated discussion on mainland social media. The woman, known as “High-end sister”, reportedly ...

Some government buildings barred men with long hair and women wearing ... or xizhuang in Chinese, which means clothes from the West. It’s hard not to think back to the time before the 1980s ...

For some, the Chinese New Year holiday calls for dressing up in traditional Chinese clothing. Men generally opt for Tang suits, which feature a distinctive stand-up collar and sophisticated button ...