To leverage this opportunity, brands must embrace non-binary approaches while also considering the growing gap between youth culture trends and China’s official stance on masculinity. In the realm of ...

A woman live-streamer in China has topped the men’s clothing sales league on Douyin sparking a heated discussion on mainland social media. The woman, known as “High-end sister”, reportedly ...

For some, the Chinese New Year holiday calls for dressing up in traditional Chinese clothing. Men generally opt for Tang suits, which feature a distinctive stand-up collar and sophisticated button ...