If you prefer to keep things square, Charmin continues to sell Ultra Strong and Ultra Gentle toilet paper and the Forever Roll, a 2-pound roll which can last for up to a month.

As the name suggests, Ultra Strong is positioned as Charmin's strongest two-ply toilet paper. Charmin advertises it as having washcloth-like cleaning abilities with four times the strength of "the ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

Charmin helps Prevent ... nationwide how superior toilet paper can impact more than your backside through in-person dating events in both New York City on 2/6 and Chicago on 2/13.

Powerball: At $1.2 billion, jackpot is now third-biggest ever: When is the next drawing? Charmin's new Ultra Soft Smooth Tear toilet paper has wavy perforations to deliver a better, smoother tear.