Recently, it took to X to announce that all its characters have faced similar deaths, pointing to an impending social media stint. The language-learning app Duolingo announced on X earlier this ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

The secret to this success, according to Duolingo: its unique company culture, all of which is detailed in the handbook. Here’s what you can learn from it. Duo is just one character in the ...

It appears to show Duo growing in an egg as users rack up XP points, then hatching with purple wings and celebrating alongside other revived characters. The bring back Duolingo website shows that ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Regardless of whether people feel warmly toward Duolingo's sassy spokes-owl, they're likely to appreciate that the character holds true to its obnoxious persona beyond the app and user notifications.