But backing them up with real-life examples ... you faced an exceptional challenge and overcame it. A big name client alone doesn’t make for an awesome case study. Serving a market giant ...

The contract stated: “The undersigned understands perfectly well that in the case of ... for example, could be enrolled in studies.” A classic example of a challenge study that relied on ...

Case Studies should act as instructive examples to people who might encounter ... Will you meet the challenge?

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...

THE COMPETITION FOR THIS CASE STUDY IS NOW CLOSED. THE ANSWERS ARE AT THE BOTTOM OF THE PAGE. On the following pages are details of a fictional patient, complete with context, case history and test ...

Editors’ Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be ...

Deeyana Tourserkani had a lot of ground to cover with her client in the 10-minute meeting — saving for the kids’ education, ...