Magic Spoon, the maker of better-for-you cereals, secured $85 million in Series ... for the right to be at the kitchen table. The new capital injection positions Magic Spoon as “very well ...

Before tossing out all your boxes, let's look at what cereal actually brings to the table—and why it still ... to my cereal ...

I’ve become more mindful of what I eat, and sugary cereals don’t quite align with my health goals anymore. Magic Spoon promises to reimagine childhood favorites with a healthier spin ...

Magic Spoon’s whole thing is that it’s a healthy ... flavor while still bringing something different to the table. This cereal is made with whole grain wheat, making it a healthier alternative ...

A bowl, a spoon, and an increasingly sugary product ... or maybe your favorite Olympic athlete — dominated the breakfast table. But cereal’s decline has been long and steep — and a table ...

Anchoring the room is a table, red and oblong ... This is the office of the cereal brand Magic Spoon, which was introduced in 2019 and, starting last year, called its roughly 50 employees back ...

Lewis and Sewitz say they don’t technically think of themselves as competing against just cereal brands, but with breakfast and snack brands, as a whole, for the right to be at the kitchen table. The ...