Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University ...

The University of California and Under Armour launched their campus-wide partnership on Thursday, kicking things off with a set of rebranded logos. The signature "Cal" script will remain as the ...

California's new look on the football field will go beyond first-year coach Sonny Dykes' innovative Bear Raid offense. The Golden Bears unveiled new uniforms, graphics and logos for all sports on ...

Another shared the Russian national anthem along with this comment: “Nice logo to adhere with the socialist ideals of the collective! I suggest a new Cal Poly school song to commemorate!” ...

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill.

Berkeley’s familiar Cal logo in upcoming episodes of the NBC drama “Medical Investigation.” But look fast if it appears and take note: It isn’t every day that the campus lets its ...

However, one significant element will not be altered: the Golden Bears’ most enduring and iconic mark - the script Cal - will continue as the primary logo for all of the University’s ...