Trying to squeeze an extra dollar out of a sale--or even giving away free samples--isn't always a smart strategy.

Write the perfect graduation card message with our list of funny, inspiring and encouraging graduation wishes to any graduate ...

B: You are wrong. Writing a holiday card is an act of generosity, not a transaction. And explaining your tit-for-tat ...

In today’s fiercely competitive business world, customer loyalty is more than just a goal—it’s the lifeline of long-term success. Brands are constantly seeking creative, effective ways to keep their ...