As Nike celebrates 40 years of the Air Jordan brand, a long-standing controversy over the origin of the famous Jumpman logo has resurfaced-casting a shadow over the commemorative c ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

Reconcile New Orleans revealed a new brand identity on May 30 alongside an updated mission, vision, and core values statement ...

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Customizing a metal NFC business card helps your brand stand out by merging modern technology with a unique, tactile presentation. [...] ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...