In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

I attended the recent conference on Women in Trade and Investment organised by the Women of Africa Network (WOAN) and Ecobank ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

The rebranding comes as Instamart ramps up efforts to differentiate itself from Swiggy’s core food delivery business and ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone ...

Rhode Island may be the smallest state in the U.S., but when it comes to creativity, innovation, and entrepreneurship, it punches far above its weight. As new businesses emerge and existing ones ...

With just a few prompts about your business, these tools generate a logo for you that can be customized to better suit your brand. Canva Logo Maker is our pick for best logo maker. Popular among ...

Entertainment media conglomerate, Zee Entertainment Enterprise Limited (ZEEL) recently announced the rebranding of its logo ...

Google has unveiled a redesigned version of its iconic 'G' logo. The new design moves away from the solid four-colour blocks.

Along with the rebranding exercise, Instamart also unveiled a fresh logo containing the Swiggy 'S-Pin' icon as "a subtle ...