In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

I attended the recent conference on Women in Trade and Investment organised by the Women of Africa Network (WOAN) and Ecobank ...

Branding is traditionally associated with large corporations that invest heavily in marketing and visual identity. However, ...

The rebranding comes as Instamart ramps up efforts to differentiate itself from Swiggy’s core food delivery business and ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone ...

Rhode Island may be the smallest state in the U.S., but when it comes to creativity, innovation, and entrepreneurship, it punches far above its weight. As new businesses emerge and existing ones ...

Along with the rebranding exercise, Instamart also unveiled a fresh logo containing the Swiggy 'S-Pin' icon as "a subtle ...

A new phishing campaign is targeting small business owners on Facebook with fraudulent emails that look like official ...

Instamart, a quick commerce platform, has strategically dropped its parent company Swiggy from its name to establish a ...

I remember when brand videos looked super expensive. Only the big companies could afford them. Not anymore! These days, ...

With new branding and products, Lipton is expanding its consumer base after its acquisition in 2022 by CVC Capital Partners while also navigating supply chain complications in the broader tea market.