Goal 1: Improve food quality perception of Burger King's food. Goal 2: Increase consideration. Goal 3: Increase Whopper sales. Goal 4: As McDonalds outspends BK with 3x as much ...

"If you stop someone on the street and ask them about Burger King, what's the first thing that comes to mind? The Whopper. So having the Whopper represented in our visual identity is really ...

and the controversial Burger King campaign has scooped three Grand Prix prizes Ingo Stockholm, David Miami and Publicis are taking home big wins in PR, Print and Film for the Moldy Whopper campaign – ...

Burger King is expanding its iconic Whopper lineup with a bold new addition: the Steakhouse Bacon Whopper. The new menu item hit restaurants nationwide on March 6, and draws inspiration from ...

“We don’t believe in charging guests more when they’re hungry,” Burger King wrote in a press release announcing the Whopper freebie. “Surge pricing? Well, that’s new,” the company added.

Even though Burger King doesn’t traditionally serve doughnuts ... On June 1, they will be releasing what they’re calling the “Whopper Donut.” The creation isn’t sweet, though—it ...