But Build-A-Bear hit the toymakers with its own complaint in US district court in Missouri on Monday, challenging the claim that the company violated Squishmallows’ distinctive trade dress ...

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in shape ...

Build-A-Bear wants a court declaration that it did not infringe Jazwares' "trade dress" rights in Squishmallows, and that any such rights are unenforceable. Squishmallows were created in 2016 by ...