However, all that changes in 2025. Instead of releasing plain Hershey’s chocolate ice cream, Breyers and the chocolate brand ...

it's designed to stay ice-cold and store Breyers Campfire Collection–its line of S'mores ice cream, bars and sandwiches made with Hershey's chocolate–at the ideal temperature. The Breyers ...

The implication being that the block of Breyers chocolate peanut butter-flavored somethingorother is of a lesser quality than the “premium ice cream” packages located in the same freezer section.

Breyers has unveiled its Campfire Collection of S'mores frozen treats, featuring Hershey's Milk Chocolate, and introduced the ...