It comes down to consistency and conviction. Cult brands don’t dilute themselves trying to appeal to everyone – they make ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

From the classics of Scandi design to the new upstarts on the scene, here's a potted history meets shopping list for the most ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

which "contain design elements that are not indicative of the type of product or service these brands are selling." As an example of a descriptive logo, the authors cited the Burger King logo ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long ...

The latest casting news for Spider-Man: Brand New Day has sparked excited speculation that Miles Morales may finally be set to make his MCU debut. Deadline reported that Liza Colón-Zayas ...

Consider visual elements that could represent your brand. Your logo doesn't have to depict your restaurant literally; symbols evoking your personality are impactful. For example, a family diner may ...

The crinkle trend, spearheaded by cult brand Hunza G, has hit the mainstream, boasting celebrity fans, vibrant colours, and its signature one-size-fits-all fit. However, assembling a complete ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.