Independent graphic and type designer Andrés Higueros takes us through his latest design project: Story Horse.

She has 15+ years of experience as a financial writer and technical analyst. A brand identity is the visible elements of a company's brand, including consumer perception, colors, design ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...