The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

With celebrity owners such as Natalie Portman and cool lifestyle merch drops, Angel City is a preeminent brand in women's ...

The striking new 'Z' symbol is dynamic and alive constantly evolving across screens and platforms, just as the nation it ...

Sustainably-driven organizations have a valuable opportunity to reflect their commitment to the Earth through their digital ...

US president Donald Trump has a particular look. Sharp navy suits, overly long ties and crisp white shirts, always structured to command attention. It’s a power uniform rooted in a very traditional ...

Let’s explore how jewelry display plays a key role in building a strong brand identity and creating long ... that truly resonate with them. For example, rings set upright in cushioned slots ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long ... Gen Z interacts with social media ...

Epigamia, for example, started with Greek yogurt before ... Is storytelling still the most effective way for startups to build their brand identity? Yes. Startups lack the recognition established ...

There are many more examples. Brands as well known as Kissan ... colours are integral to a brand’s identity. Changing them without a clear strategy will confuse customers. Cultural sensitivity ...