The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

When we think of cosmetic companies, branding often brings to mind gleaming skin, expensive lotions, lipsticks placed elegantly on racks, and eye-catching adverts. However, what lies in the background ...

With celebrity owners such as Natalie Portman and cool lifestyle merch drops, Angel City is a preeminent brand in women's ...

Nationalists in Romania have adopted an item of clothing traditionally worn by villagers, particularly women. Liberals say it ...

In an I by IMD interview, Ros Taylor, author of The Future of Trust, explores how the nebulous nature of globalization has ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

The Wearsiders have worked towards self-sustainability and, under Regis Le Bris, have thrived with the youngest squad in the Championship ...

Brand guidelines ensure consistent application of brand elements across all touchpoints and team members. Comprehensive policies cover visual identity, messaging, tone of voice, and usage examples.

Examples include pop-up shops ... It would help if you had a balance of both. A consistent brand identity gives customers a familiar feel. But you also want to try new formats and jump on trends ...