As Starbucks has seen its brand value drop suddenly, McDonald's has reclaimed its spot as the world's most valuable ...

Brigade Capital Management and Macellum Capital Management are buying an entity already facing mass store closures.

Discount retailer Dollar Tree said Wednesday it will sell Family Dollar to private equity. The company closed about 700 FD ...

Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

Dollar Tree is ending its short-lived and ill-fated Family Dollar experiment, offloading the discount brand for $1 billion – just a fraction of its purchase price from a decade ago.

Carter’s, Inc. has appointed Doug Palladini CEO and president and member of the company’s Board of Directors, effective April 3, 2025.

“Pfizer has shown remarkable emotional intelligence at a corporate brand level” Brands are contributing in myriad different, relevant and engaging ways. T-Mobile went into partnership with ...