A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

This survey of 19 multi-select questions was developed by Bloomreach and fielded by EMARKETER in January 2025. Bloomreach and EMARKETER surveyed 154 marketing professionals worldwide to assess their ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site ...

During an IPL match between CSK and RR, Aaryapriya Bhuyan, a 19-year-old, became an overnight sensation after her emotional ...

Food is more than just sustenance to me. It shapes my daily routine and occasionally even influences my travel plans. In fact ...

The founder's story, values, and voice have become as important, if not more , than the logo or the brand. Consumers are ...

Brand love transcends the rudimentary preference for one brand over another. At its core, it embodies a consumer’s emotional ...

Russell Brand is facing multiple charges after an investigation into multiple women's claims of rape and assault. Here's ...

Katy Perry's ex-husband, British actor and comedian Russell Brand, is facing a storm of legal heat, but he's not backing down. On April 4, the comedian and actor was charged with o ...

Comedian and actor Russell Brand said he has “never engaged in non-consensual activity” after he was charged with sexual ...