Following its attendance at the World Economic Forum in Davos this January, Brand Finance explores some insights around ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Something that does the talking so she can use her words for the boardroom. We’ve looked into high-end purse brands that feel and smell like luxury and not all need to have a major price tag ...

However, did you know a lot of the bots you have been using are actually examples of artificial intelligence? The bot has been designed to mimic human-like responses and perform a variety of tasks.

This creates a captivating push and pull that holds attention while communicating core brand attributes. At first glance, even the most artistically rendered emblem will appear one-dimensional. But ...

We’ve rounded up all our favorite makers of bras, bralettes, and sleepwear in Vogue’s ultimate guide to the best lingerie brands—plus, where and how to shop them. Whether you’re getting ...

Our brand attributes reflect the unique character of the university, and they should be expressed through our communications and behavior. If each message we convey and each action we take embodies ...

The best CBD brands have a positive reputation; all their products undergo third-party testing. They also offer a wide range of products and are very clear about dosage and ingredients.

Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 ... "And Minimalist is a great example of making our portfolio future fit," Jawa asserted.

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...