In this environment, it can seem almost impossible for a brand or organization to make headway on an issue that touches on ...

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Unlike B2C, which thrives on broad engagement, B2B communities should focus on thought leadership, peer networking and ...

Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from ...

Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales. So which of your social media connections are potential ...

Corporate influencers are a hot topic on LinkedIn, where the divide is clear: Some professionals embrace employee advocacy as ...

One of the most efficient and cost-effective ways for companies to build their brands and drive revenue growth is employee advocacy on social media. We see time and time again that people are more ...