In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

As part of the experiment, scientists from the USA shot laser pulses into the eyes of the scientists ... subjects to be closest to a shade of blue-green. The research results were published ...

While everybody else books expensive flights to crowded beaches, you could be discovering the greatest spring adventure hiding right in Virginia’s backyard. Skyline Drive in Shenandoah National Park ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Men are no longer settling for synthetic pills with side effects. They're turning to trending solutions like the viral Blue Salt Trick for men and highly rated supplements like Nitric Boost Ultra ...