Addison Rae is the Gen Z 'It girl' to watch. Not only has the TikToker-turned-pop diva recently taken over our streaming services with two critically acclaimed singles (stream 'Diet Pepsi'!!), but she ...

"Jam Blonde is a bright, spring-ready golden blonde," Christel Barron-Hough says. "As sweet and glossy as the name suggests, ...

The term describes a cost-saving trend where, especially during harder economic times, women opt for lower-maintenance colors ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While the 34-year-old goes to color specialist Daniel Moon for her bleach, it was Bridget Brager who styled her locks. The ...

"Most clients keep their hair appointments, even during tough times," a hair stylist based in California told Newsweek.

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

Why is Recession Blonde So Popular For Summer 2025? "⁠The Recession Blonde trend reflects a cultural ... seamlessly with your natural hair and keeping the colour contrast very minimal." Although these ...

The trend cycle loves to pull from the past. We have low-rise pants, chunky sneakers, skinny brows, lip liner, to name a few. At this point, I'm rarely surprised by what makes a comeback. But nothing ...

The influencer may not have known it at the time of posting, but she's just sparked a hair trend frenzy ... shade of blonde is no easy feat, especially if you're starting with a dark base.