Fold Holdings to become the first Bitcoin financial services firm on Nasdaq, signaling a new era for bitcoin investment ...

The company, now doing business as Strategy, wants to highlight its “unique position as a Bitcoin treasury company.” ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...

It will now be Strategy, and has adopted the Bitcoin “₿” symbol as its logo to reflect the company’s pivot to crypto, 35 years after initially focusing on software.

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.