India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

In fact, many consumers ask for Bisleri when they mean mineral water. Jaiswal recalls a phase around 1999-2000, when Kinley and Aquafina—packaged water brands owned by Coca-Cola and PepsiCo, ...

Despite this success, Bisleri once faced the possibility of being sold a turning point that led Jayanti to step up. Reliance Consumer Products Ltd.'s Campa Cola, relaunched in 2022, is disrupting ...

Jayanti also handled marketing and brand management campaigns for the company which developed Bisleri’s positive image. She introduced new products like Rev, Pop, and Spicy Jeera in cola ...

How to identify a bad boss: 12 signs of a toxic manager. Do you report to one? LinkedIn's 'Open to Work' banner Is the biggest 'Red Flag', says former Google recruiter Star Power Meets Start-up ...

At the Laqshya Pitch Best CMO Awards 2025, Tushar Malhotra, Director of Sales and Marketing at Bisleri International Ltd., was honored with ‘The CMO Sustainability Award’. The prestigious ...

Besides, Coca-Cola India also expects Thums Up, which was acquired by it from Parle Bisleri in 1993, to become a USD 1 billion brand by the end of this year or probably by next year. Thums Up is ...

"In order to curb sale of local branded, spurious and unsafe water bottled at more exorbitant prices in the bus stations, in Bus Bhavan, TSRTC entered into MoU with M/s Bisleri International Pvt ...

Bisleri International Private Limited and Reliance Bio Energy Limited will set up their plants in Odisha. While Bisleri International Private Limited will set up an integrated beverage manufacturing ...

At the awards night, Bisleri International Pvt Ltd walked away with the ‘Brand of the Year’ honour. The brand also won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals ...