Introduction In today’s competitive digital landscape, having a strong brand identity is essential for businesses, freelancers, and entrepreneurs. Whether you’re launching a new startup or looking to ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Google's Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee ...

Xiaomi’s 15 Ultra flaunts a camera perfected by Leica, featuring a 200MP periscope lens. Xiaomi and Leica’s partnership brings Leica-styled color profiles. The phone offers advanced zoom and ...

This is not all. Debranding, often misunderstood as just removing the brand name, also includes changing logos, fonts, watermarks, or brand pages. Many luxury brands like Gucci and Valentino have ...

The Bureau of Indian Standards (BIS) has found multiple items lacking the mandatory certification during recent raids in various warehouses of e-commerce platforms Amazon and Flipkart, the national ...

The Bureau of Indian Standards (BIS) said on Thursday that it found multiple ... Small toy shopping cart is seen in front of displayed Amazon and Flipkart logos in this picture illustration ...

What does a hallmark in gold jewellery consist of? Since the introduction of HUID (i.e., July 1, 2021), a hallmark consists of three marks, viz., the BIS logo, the purity of the article in caratage ...

As per Indian Standards, all imported products must be BIS-certified before being sold in the Indian market. A BIS Import Certificate allows the manufacturer to use the ISI Mark, ensuring that the ...

To prevent a potential shortage during a brutal summer, the Indian government has exempted certain AC and refrigerator components from mandatory BIS certification. This move targets grooved copper ...