The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old ...

The Big 12's new logo coming up in 2024 is generating buzz. Big 12 Commissioner Brett Yormark announced that the conference is launching the new logo sometime in 2024. Yormark kicked off his ...

However, some fans are chattering about whether or not the big game's logo long ago determined which teams would play outcomes. The Super Bowl logo theory posits that the teams that would play in ...

For the first time, the Big 12 men’s basketball tournament features 16 teams, giving more fan bases a reason to get riveted to the action. For more than a few fans and observers, however, a new ...

Big 12 commissioner Brett Yormark wanted the league's postseason tournament to reflect his idealized version of the league — young, hip, upscale and current — and that spilled like a bucket of ...

For each of the past four seasons, some fans believed the colors used in the NFL's logo for the big game was a tell, of sorts, hinting at the teams who would play on the second Sunday in February.

The Big 12 championship game between No. 7 Texas and No. 18 Oklahoma State on Saturday features a wide array of festivities — including an on-field WWE logo ... from Yormark's time as the ...