Blue Ivy’s first birthday was all glitz and glam—with a diamond-studded Barbie to match. Read on to learn more!

Evan Lee, better known as EvanTube, still had his baby teeth when he became an influencer. Now 19, he’s ready to reflect on ...

Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Tigercat_LPG/istockphotoBack in the 1960s, kids didn’t need screens or smartphones to get excited — they just needed a toy ...

The project has been described as being in the vein of other successful toy-inspired narratives like “Jumanji” and “Barbie.” ...

Hot Toys has shared a teaser for its first Superman 1/6th-scale action figure, offering a detailed look at part of the ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get ...

A Toys 'R' Us live action movie is in the early stages of development. More details are expected to emerge in the coming months.

Local educator and twin mom Lauren Compton transforms traditional peg dolls into one-of-a-kind keepsakes for kids through her ...

Kids don’t have time to sit and explore all the things a toy can do before they need to move on to the next one.” ...

“You can have your hundreds of toys if you have a place to store them, so that when a kid has time to play there’s just a ...

For kids of the '80s and '90s, there was no greater place to be a kid than Toys"R"Us. We all likely have fond memories of ...