Bacardi Global Travel Retail has launched a dynamic pop-up activation spotlighting Patrón Cristalino, the brand’s latest ...

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...

Don Q is widely regarded for its range of high-quality rums. We took a deep dive into the distillery's Gran Reserva Añejo XO premium bottle.

•Bacardi-owned Patrón Tequila is introducing a 50-ml. size for its high-end Patrón El Alto expression. The blend of Reposado, Añejo, and Extra Añejo Tequilas originally debuted in 2022 with a 750-ml.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican ...