Bacardi Global Travel Retail brought a pop-up activation to Miami International Airport (MIA) this month, which spotlighted Patrón Cristalino, the brand’s latest super-premium innovation. The ...

The month-long activation reinforces the brand’s sustainability goals, incorporating materials used from previous installations at the airport.

The Henry, the neighborhood restaurant from Fox Restaurant Concepts – also known for Dallas favorites like Flower Child, ...

Angel’s Envy announced Wednesday that it will release its latest Cellar Collection expression -- a straight rye whiskey finished in French oak extra añejo tequila barrels -- nationwide on May 31. This ...

Prior to joining FINO, Ayaesha held pivotal roles at Bacardi India, where she served as the head of domestic spirits and ready-to-drink (RTD) divisions. During her tenure at Bacardi, she launched ...

The tequila barrels in question, as you might have guessed based on the fact that Angel’s Envy is owned by Bacardi, come from Patron. And the specific tequila is Gran Piedra, an extra añejo ...

•Bacardi-owned Patrón Tequila is introducing a 50-ml. size for its high-end Patrón El Alto expression. The blend of Reposado, Añejo, and Extra Añejo Tequilas originally debuted in 2022 with a 750-ml.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican ...

Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says all the tequila it has ever made since 1989 has been free of additives.

Bacardi is also increasing its promotional activities in the country, including tying up with bars and pubs across major metros and cities and curating its own music festival called Casa Bacardi ...

Any rum conversation is incomplete without this wildly popular brand. Especially its most-awarded rum — Carta Blanca White — first crafted in 1862 by one Don Facundo Bacardi Masso. Aged in white oak ...

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...