Just like Hyundai, the South Koreans from Kia used to have a pretty simple logo on their cars. For a long time, the symbol that adorned car hoods was a simplistic iteration of the company's name ...

And that name and badge make a difference to buyers. Behind the creation and evolution of automotive emblems there’s often tradition, folklore and mystery. So we’ve compiled the history and meanings ...

There are a lot of tropes and clichés in the automotive industry ... If you're an enthusiast, you'll be able to name two horse-based logos off the top of your head, maybe three if you think ...

And the “H” simply represents his family name. Nonetheless, it remains one of the most notable car brand logos in the world. And Simpsons fans may remember the popular ‘90s episode when ...

The Baojun car logo features a sleek, stylised horse, reflecting the brand's name, which translates to "treasured horse" in Chinese. Its modern silver horse logo design encapsulates the brand's ...

We look back at Kia’s previous logos, and Kia explains why it went so extreme with its newest one. Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on ...

The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Any muscle car enthusiast will certainly recognize ... But the last-minute logo and the Hellcat name came to be signature moves by Dodge in making these muscle cars historic additions to its ...

Today, every design element, from logos to colours and textures, reflects a commitment to sustainability and purpose. Automotive brands are moving beyond aesthetics, embedding their ESG values ...